This often happens when we try to do everything solo. You do everything the gurus tell you: Networking, newsletter, blog posts, videos, and tons of social media but all you hear is the sound of crickets.
Sometimes, you get a few flurries of activity. Yay! And then, the elevator goes back down and….nothing. No more clients, gigs, or sales. It can happen to the best of us, even me. Last week, my packed schedule quickly unraveled. I can see one event being cancelled or one client needing to reschedule but not everything! What the heck?!
Many people assume that I’m always super-positive and super-busy. I try to be. However, even the most positive people sometimes feel like screaming or whacking on drums. Or both.
As an entrepreneur and a percussionist, I know how to improvise. You learn to dust yourself off. You tell Satan “Nice try.” and you get back up and rock!! If you have a big mission, you have to expect to take some hits. I took time off to play with my grandson, went out to hear some great local music, and I also received some encouraging messages from people who were impacted by my work in some way. That’s what keeps you going when you want to throw in the towel.
Building a platform
Success doesn’t happen overnight, regardless of what those young “6-figure coaches” tell you. You know the ones: “I struggled for 3 whole months and now I’m making $200k!” Yeah, right.
What I’ve discovered is that sometimes you need to take a break and refocus. You may need a Plan B. Or you may need some help. You can’t see the big picture because you’re in the middle of the frame. Actually, you’re probably constantly bumping into the edges of the frame and can’t seem to bust out. I know that feeling well, believe me!
So let me ask you some questions:
1) Do you know who your ideal client or fan is?
2) Where have you gone to find them?
3) Are you connecting with them directly or just using social media and hoping for the best?
4) Do you know which social media outlets they hang out on?
5) What income-generating activities are you doing on a weekly basis?
6) Are you rockin’ your personal brand?
7) Do people get who you are and what you do? Do you?
You can’t build a platform or a brand if you don’t know who you are or you’re constantly switching gears or going in circles. If you need help gaining more clarity, focus, and direction, why not click this link to snag a spot on my calendar for your complimentary, 30-minute strategy session?
Ever have a rough week, month, or year? What did you do to bounce back? Feel free to comment below!
Dori Staehle is the Chief Encouragement Officer and Rhythm Maker at Rock the Next Stage. She lives in the Raleigh, NC area and offers transformation through rhythm, motivational speaking, drum therapy, coaching, and fun drumming events. Dori is also the best-selling author of Finding Your Divine Rhythm: A Creative’s Success Formula. It’s a great “bounce back story” packed with tons of tips for creatives, musicians, and solopreneurs. If you’d like her free, weekly newsletter, click here and you’ll get a free gift.