When my book hit #1 on Kindle, I foolishly thought that speaking gigs would just jump into my lap. Just like some of the bands I book, getting recognition as a writer and speaker is a bit harder when you’re going the Indie route.
If you’re feeling stuck, you may need to take a step back. You may need to reassess your priorities, your focus, and your methods. If what you’re doing isn’t working, you need to stop banging your head against the wall and try something new.
Think of a camera lens. You can adjust the focus and zoom or pan out. Whether I’m booking bands for shows or booking myself for drumming or speaking gigs, I have to zoom in on what makes me or my bands stand out and then I pan back to see things from the organizers’ perspective.
The venue owner or event organizer (or future client or boss) is mainly concerned with three things:
1) What can you do for him or her? What’s their #1 priority? Hint: It’s usually about boosting sales or income.
2) Do you have a proven track record? Have you done this before? Where and for whom?
3) Are you professional and easy to work with? This is evident in what materials you have available and how you respond to calls and emails. No one likes a slacker – or a diva!
If you can’t get your foot in the door, you have another option. It’s riskier and takes planning and contacts. You create your own event (or business).
As I looked at my journal entries from a year ago (before I had written my book), this was actually my game plan. I know how to secure a venue and plan and organize events. I’ve done it hundreds of times. It just wasn’t the preferred open. Until now.
How about you? Are you banging your head against the wall? Need someone to brainstorm with? Click here for a complimentary strategy session. And hey, if you need a rockin’ guest speaker or fun drumming event, let me know!
Dori Staehle lives in the Raleigh, NC area and is the Chief Encouragement Officer and Rhythm Maker at Rock the Next Stage. She is an inspirational speaker, drum healer, percussionist, coach, and best-selling author of Finding Your Divine Rhythm: A Creative’s Success Formula. Her book is now on Kindle but will be in print very soon! Dori occasionally books local bands and solo artists through her other company, Next Stage Entertainment.